Rheomer® 33T

Innovative Rheological Control Polymer for Personal Cleansing Solutions

  Bath tube and foam Click to enlarge
Rheomer® 33T is a rheology control polymer that can be used by formulators to prepare personal cleansing formulations of a diverse and wide variety of innovative textures.

Rheomer® 33T is a new hydrophobically-modified alkali-swellable emulsion -HASE- polymer for personal cleansing solutions. It is designed to provide efficient thickening, shear-thinning rheology and good suspension properties in low-to-medium surfactant systems.

Key Benefits

  • High thickening efficiency in both sulfate-based and sulfate-free surfactant systems
  • Good suspension properties in low-to-medium surfactant systems, typically 6-13 wt% active surfactants
  • Superior clarity for pH>6.3, with a high tolerance to salt
  • Enhanced flash-foam & foam volume; high foam richness, whiteness & elasticity
  • Pleasant cushiony in-use feel and clean rinse properties
  • Easy-to-use liquid form; suitable for cold process


  • Crystal Clear Body Washes with suspended beads or capsules
  • Pearlescent body washes and shampoos
  • Moisturizing shower creams with high oil content
  • Liquid hand soaps
  • Facial scrubs with exfoliating beads
  • 2-in-1 conditioning shampoos
  • Mild Baby Body Washes and Shampoos