Princeton, NJ, July 15, 2018 ---Solvay, a leading global provider of vanillin and ethyl-vanillin ingredients, introduces its new naturally-sourced ingredient – Rhovanil® US NAT – to the US market at IFT 2018. Catering to rising consumer demand for true-to-nature products, Rhovanil® US NAT meets US natural flavor regulations and is ideal for manufacturers looking to reformulate an existing product, or create a new one, for clean label status. Visitors to booth S1467 will have the opportunity to sample a range of delicious concepts – hot-off-the-griddle, home-style waffles and appetizing cookies, featuring the innovative ingredient.
The latest addition to Solvay’s unrivalled portfolio of high-quality natural and functional vanillin-based solutions, Rhovanil® US NAT is a highly pure, naturally-sourced ingredient that is easy-to-use and serves as a one-for-one drop-in replacement for synthetic vanillin. It delivers high intensity flavor and typical vanillin notes for an improved taste experience across a wide variety of applications, including chocolate, confectionery, bakery and beverages. This means that US food and beverage manufacturers are better positioned to deliver on-trend ‘natural’ and ‘clean label’ products without compromising on consumer appeal.
“Helping our customers overcome their formulation, or even re-formulation, challenges to offer tasty natural products that consumers love is a key priority for us,” comments Edouard Janssen, Senior Vice President & General Manager, Solvay Aroma Performance, Americas. “The launch of Rhovanil® US NAT is the latest example of our continued investment in, and commitment to, expanding our natural vanillin offering. Like other ingredients in our growing portfolio, Rhovanil® US NAT promises consistent quality and supply and the highest purity and safety, supported by our long-standing expertise in vanillin and ethyl-vanillin production.”
As well as boasting a clean label, non-GMO and allergen-free profile, Rhovanil® US NAT is FDA compliant, in addition to being Kosher and Halal certified.
To learn more about Rhovanil® US NAT and Solvay’s broad portfolio of natural vanillin solutions, please visit booth S1467 at IFT 2018 or go to www.safevanillin.com.